ECRM Cosmetics, Fragrances and Bath
Author: Antoinette Alexander
Date: February 2007
The stakes are only getting higher in today's competitive marketplace and the time for new products to prove themselves at shelf is not as long as it used to be as retailers grow increasingly wary of taking risks. That being said, when beauty buyers convene for the ECRM Cosmetics, Fragrance and Bath event in February, it is certain they will be scouting for new products that will set them apart and help them meet the needs of today's beauty shopper as the line between premium and mass continues to blur.
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